The Resolution Trap
Intercom Fin charges $0.99 per resolution. Make the AI better and your bill goes up. Make it worse and your bill goes down. Per-resolution pricing is at war with the product it sells. Here is the maths.
Read →RAG is not a product
Zendesk AI Agents, Intercom Fin, Salesforce Einstein. Three logos, one architecture: a vector store, a prompt template, an LLM. Here is what AI-native actually means, taken from the engine we ship.
Read →What good support AI actually does
Most helpdesk AI writes a generic apology and links to a help article that nearly matches. Your agents delete it and start over. Here are the six things good support AI does instead, in plain English.
Read →Best Zendesk alternatives for small support teams in 2026
Zendesk is not wrong. It's just heavy. The helpdesks lean teams actually pick instead in 2026, with current pricing and an honest 'not for you if' on each.
Read →The Zendesk Tax
Per-seat pricing punishes lean teams. Here's the maths.
Read →Talk to a founder.
Four fields. We reply within a working day, usually faster. We will not put you in a sales sequence; we will read what you wrote and write back.
Run by founders. Read by founders. Replied to by founders.